Libraries


Business & Industry  :  Marketing

IBISWorld
Content: Full-text     Access: via Web

IBIS World Industry Market Research Reports provide in-depth industry analysis for over 700 U.S. industries at the 5-digit North American Industry Classification System (NAICS) level of detail. Reports average 25-30 pages, are updated 3 times annually, and contain: key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. (Note that UST does not subscribe to the linked industry risk, company research and economic/demographic information—this information is available from other sources).
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ABI/Inform Trade and Industry
Content: Some full-text     Access: via Web

This database indexes and abstracts over 1300 journal titles, including over 600 full-text journals that provide users with the latest industry news, product and competitive information and marketing trends about specific industries.
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Vendor's Guide
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Business & Industry
Content: Some full-text     Access: via Web

Facts, figures, & key events about public or private companies, industries, products, & markets; international coverage. Most recent 3 years.
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Library's Guide
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Business Source Premier
Content: Some full-text     Access: via Web

Business Source Premier provides nearly 3,300 full text scholarly publications, including more than 1,000 peer-reviewed journals. In addition to the full text, this database provides indexing and abstracts for more than 4,100 journals.
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Library's Guide
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Simmons Choices 3
Content: Data     Access: in O'SF & Keffer libraries

Simmons Choices 3 is the electronic version of the consumer study conducted by Simmons Study of Media and Markets. Choices 3 contains consumer response data on a wide variety of products, services, and media preferences.
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SRDS
Access: via Web

Standard Rate & Data Service (SRDS) provides media advertising rates, editorial or programming content, contact information, circulation information, and other basic information for consumer and business magazine, interactive advertising, newspaper, television and cable, direct marketing, and radio markets.
Library's Guide
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Mediamark
Access: via Web

Mediamark offers comprehensive audience measurement survey data – demographics, lifestyle, product usage and exposure to advertising media. This data may be used for consumer targeting, determining consumer brand loyalty, and identifying promotional and trade marketing opportunities for use in advertising and marketing. Note: This data is for UST faculty, students, and staff only – SOLELY FOR ACADEMIC TEACHING AND RESEARCH ACTIVITIES. Must set up an individual account using your UST email.
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Business and Company Resource Center
Content: Full-text     Access: via Web

Company profiles, brand information, rankings, investment reports, histories & periodical articles; international scope. 1980- .
Titles Covered
Library's Guide
Vendor's Guide
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Kompass
Content: Full-text     Access: via Web

Kompass provides product, contact and other information for 1.8 million companies worldwide
Library's Guide
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TableBase
Content: Data     Access: via Web

Tabular data on companies, industries, products, markets; international scope. Data from privately published statistics, trade associations, research groups, government agencies, international organizations, industry reports by investment groups & publications in the Business & Industry database (see). 1998- .
Titles Covered
Library's Guide
Vendor's Guide
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You may also want to try these databases:

Cabell’s Directory of Publishing Opportunities
Access: via Web

Cabell’s Directory of Publishing Opportunities in Business, Education, and Psychology - This database is a directory of thousands of journals in Business (accounting, economics & finance, management, and marketing), Education (Curriculum & Methods, and Educational Psychology & Administration), and Psychology. Individual journal records (in PDF format) include contact information for each journal; information on the journal’s topical scope, peer review processes, circulation data, and acceptance rate; and manuscript submission guidelines.
Vendor's Guide
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Country Commercial Guides
Access: via Web

Country Commercial Guides: Present a comprehensive look at all aspects of doing business in another country, including the economic, political, social, and legal environment.
Vendor's Guide
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Euromonitor Global Market Information Database
Content: Full-text     Access: via Web

Euromonitor's GMID includes market research on countries, markets, and companies.
Vendor's Guide
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Industry Sector Analysis Reports
Access: via Web

Industry Sector Analysis Reports: In-depth profiles of a selected industry subsector in various countries.
Vendor's Guide
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International Marketing Insight Reports
Access: via Web

Short profiles of specific foreign market conditions or opportunities. These reports mainly focus on specific projects, industry profiles, finance and marketing trends, regulation and import changes, trade show opportunities, or government policy updates.
Vendor's Guide
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Background Notes
Content: Full-text     Access: via Web

Background Notes (from the U. S. Dept. of State) are factual publications that contain information on all the countries of the world with which the United States has relations. They include facts on the country's land, people, history, government, political conditions, economy, and its relations with other countries and the United States.
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Minnesota Fact Book
Access: via Web

Detailed directory information on more than 2,500 of Minnesota's larger public, private, and nonprofit companies, including descriptions, summary financials, company contacts, and recent events. Can search various ways and download data.
Vendor's Guide
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World Factbook
Content: Full-text     Access: via Web

The U.S. government’s complete geographical handbook, featuring 268 full-color maps and flags of all nations and geographical entities. Each country profile tracks such demographics as population, ethnicity and literacy rates, as well as political, geographical and economic data. From the CIA.
Vendor's Guide
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Index to Minnesota Business Periodicals
Content: Index     Access: via Web

Index to articles published in the local business press - CityBusiness, MN Business, MN Real Estate Journal, MN Technology, New Venture Review: Minnesota Profits Journal, Twin Cities Business Monthly, Ventures. Online archive since 2001 (print from 1977).
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Regional Business News
Content: Full-text     Access: via Web

This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of 75 business journals, newspapers and newswires from all metropolitan and rural areas within the United States.
Titles Covered
Vendor's Guide
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Business Organizations
Content: Data     Access: via Web

Organizations that serve business & industry; includes basic information. Current.
Vendor's Guide
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Consumers Index
Content: Index     Access: via Web

Index of articles providing consumer information. 1989- .
Titles Covered
Vendor's Guide
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Factiva
Content: Full-text     Access: via Web

Full text of thousands of business, trade, & news publications; includes Wall Street Journal, Financial Times, New York Times, Washington Post, Los Angeles Times. Also includes indexing & abstracts (with some full text) for large collection of general & academic journals. Updates/coverage vary.
Titles Covered
Library's Guide
Vendor's Guide
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LEXIS-NEXIS Academic Universe
Content: Full-text     Access: via Web

Full text of US & world news, company and financial news & information, industry & market data, state/country profiles, biographical, directory, legislative, legal & medical information. Updates/coverage vary.
Titles Covered
Library's Guide
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LEXIS-NEXIS Business
Content: Full-text     Access: via Web

Full text company news & financial information, SEC filings, trade show information & much more. Updates/coverage vary.
Titles Covered
Vendor's Guide
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Political Risk Yearbook
Content: Full-text     Access: via Web

Offers reports on 106 countries, giving accurate political and economic risk analysis regarding finding developing markets, determining currency movements, preparing for capital investments, or making judgments about corporate security.
Vendor's Guide
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Standard & Poors Industry Surveys
Content: Data     Access: via Web

Full text overviews of major U.S. industries; covers trends & forecasts, major players & market share data, key ratios & statistics, comparative analysis & other information; available in both HTML & PDF; includes 12 months S&P investment reports. Current.
Library's Guide
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StatUSA
Content: Data     Access: via Web

International & domestic data & statistics from federal agencies; includes National Trade Data Bank, Country Commercial Guides, Economic Bulletin Board (Commerce Business Daily, etc.). Current.
Titles Covered
Vendor's Guide
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