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Social Sciences : Population & Demographics
| Mediamark Access: via Web Mediamark offers comprehensive audience measurement survey data – demographics, lifestyle, product usage and exposure to advertising media. This data may be used for consumer targeting, determining consumer brand loyalty, and identifying promotional and trade marketing opportunities for use in advertising and marketing. Note: This data is for UST faculty, students, and staff only – SOLELY FOR ACADEMIC TEACHING AND RESEARCH ACTIVITIES. Must set up an individual account using your UST email. | More Info. |
| Simmons Choices 3 Content: Data Access: in O'SF & Keffer libraries Simmons Choices 3 is the electronic version of the consumer study conducted by Simmons Study of Media and Markets. Choices 3 contains consumer response data on a wide variety of products, services, and media preferences. | More Info. |
| TableBase Content: Data Access: via Web Tabular data on companies, industries, products, markets; international scope. Data from privately published statistics, trade associations, research groups, government agencies, international organizations, industry reports by investment groups & publications in the Business & Industry database (see). 1998- . | Titles Covered Library's Guide Vendor's Guide RefWorks Help Durable Links More Info. |
